Introducing Subscriber Preferences !
We are happy to announce the launch of user preferences for EnterpriseMailer. This is a feature available to users who allow "list unsubscriptions". A list unsubscription is when a user chooses to remove themself from a specific list, as opposed to choosing to never receive email from you again.
Using this feature, your subscribers are able to pick and choose what topics they would like to receive information about, and they can change these preferences at any time. The benefit being you are able to offer more targeted and relevant information to your subscriber and are therefore more likely to keep them engaged in your messaging.
To learn more about how to use subscriber preferences, check out our how to here.
Here is a screen shot of the preference center we use for EnterpriseMailer: